When most people think of branding, the first thing that comes to their mind is almost certainly going to be logos. While a good logo can arguably be the most important part of branding, many people fail to understand that there are so many more opportunities to successfully weave in your brand identity.

Since we live in an increasingly digital age, websites are absolutely essential for any aspiring business. Provided you put the effort into making them look good, websites can be one of the easiest ways to convey your brand identity. Matching fonts and colors on your website to those on your logo are the easiest ways to establish a consistent identity. Sites like Squarespace or WordPress are great jumping off points for design, but offer less room for individuality. Hiring a web designer certainly costs more, but the trade-off is a truly unique website that perfectly fits your brand. Ultimately, it’s up to you to decide which option is best for your business.

If you’re in the business of selling physical products, your packaging is a great opportunity to get your brand across Do you have your logos on the packaging?  Does the information inside represent your branding?  When looking for a great example – look no further than Apple. Their packaging is incredibly minimalistic, but this same simplicity perfectly illustrates who they are and what they’re about.

For those offering services, go beyond the obvious business cards for branding.  Do your employees representing your company fit the brand?  Perhaps clean polo shirts emblazoned with your logo help?  Be sure to look for other ways that doesn’t include sticking a logo to it.  If you are a cleaning company – would showing up in a dirty truck seem right?

Emails are probably the most overlooked form of branding, but that’s why they can be so effective. Good branding can convey a message without having to make their customers think too much about it, or even at all. The key to building a solid brand identity is through consistency and repetition. Chances are if you’re sending emails you already have most of the other types of branding mentioned above. If your business sends emails to customers frequently (as many successful companies do), then it’s simply a matter of plugging your content into a pre-made template.

In conclusion, branding can be so much more than a logo. I’ve listed only a couple ways but with a creative enough mind, the possibilities can be near endless. Interested in learning more about branding your business? Just reach out to me.

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