In today’s increasingly digital age, graphics—specifically, personalized graphics—are an inescapable part of social media success for your brand. But why? Surely the simple addition of a picture or infographic shouldn’t make that much of a difference, right?  Well, it’s a bit more complicated than that.

See, the best brands know how to tell a story through their graphics.  Not only do they convey the appropriate message, but they also make people feel something. Take a brand like Apple. Think of three adjectives to describe them and their brand: it’s surprisingly easy. Sleek, simple, sophisticated, just like that…and they didn’t have to say a single word to get it across. The picture of their latest product simply evoked that feeling.

If abstract concepts like emotion and association don’t convince you, maybe hard facts will.  According to WebDAM, people engage with posts including visual media 650% more than their text-exclusive counterparts.  With the average attention span of about 8 seconds, people only remember 20% of what they read if it’s not accompanied by images.

Images are all fine and good, but custom graphics take your brand identity to the next level. Colors, fonts, and icons solidify who you are and what you’re about more than any mission statement, and in much less time. Humans are visual creatures, and a good business knows how to capitalize on that. After all, a picture is worth a thousand words.

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